The word fashion has never held such a great deal of importance during any era as it has now. From the way the toddlers are dressed to what the age old beauties adorn themselves in it always has to be the thing that is in trend right now. No one settles for less. The scrutiny that ensues of what you are wearing, from the top of your head to the tip of your toes is unmatched. You have never been observed so closely in your life before.Along with this ever so important want to please, people have developed a sense of spontaneity with regard to shopping, be it apparels or diamond jewellery Dubai. When customers want something they want it right away. Gone are the days when they used to go pick a design they love, customize it for themselves and then wait for about 2-3 weeks till the jeweler can fashion out their piece for them.
Nowadays most customers shop with a need to find a sense of instant gratification even if it is something as expensive as luxury watches or high end jewelry. They are more spontaneous with their choices and don’t take the time to ponder or compare choices about what they want. Customers see something they love, they don’t think twice about it before pulling out their wallets, they don’t want to wander around and see if there is something much lovelier. They don’t worry too much if the particular piece of jewelry is far out of their budget. This younger generations have approached shopping with a love-it, buy-it attitude.
This has made for high demand for companies to please this need for instant satisfaction. Companies need to make sure they can design and produce within a short span of time. Without compromising their unique styles and quality of product. They need to make educated guess about the pieces they think will sell like hot cakes and sometimes run the risk of having a lot of unsold stock. Because they can’t afford to make the customers wait. They have to have it ready when they demand for it. Otherwise they are just going to move on to see what their next best option is.
Initially this change in trend was being experienced for only the little trinkets and inexpensive pieces but of recent times people have started to look at brand names rather than the price tag when they are hurriedly dumping something into their baskets. It goes to show that even when it comes to high end fashion and jewelry customers are going in with the same attitude. And this change in mindset sure saves a lot of time for them but also plays right into the hands of those in the business.